Some designers might think I’m referencing the Call to Action, and that’s true, but that’s the low-hanging fruit. This goes much deeper.
They say “a picture is worth a thousand words,” a quote attributed to the New York Journal-American editor, Arthur Brisbane. This could be true somewhat, however, it all depends upon the person you ask. A photograph can go a long way in terms of conveying emotion, building a brand image and creating individuality and personality to a design. Then why use words in design still?
At its heart, web design should be about words. Words don’t come after the design is done. Words are the beginning, the core, the focus.
There’s some interesting science behind this question of what jumps out. When you apply this science to your work, it can boost the results and satisfaction your designs deliver.