95% of the information on the web is written language. It is only logical to say that a web designer should get good training in the main discipline of shaping written information, in other words: Typography.

Typography has one plain duty before it and that is to convey information in

Some designers might think I’m referencing the Call to Action, and that’s true, but that’s the low-hanging fruit. This goes much deeper.

They say “a picture is worth a thousand words,” a quote attributed to the New York Journal-American editor, Arthur Brisbane. This could be true somewhat, however, it all