It was my goto URL shortener.  I even had a handy icon on my browser’s toolbar ready to help anytime I needed it.  With a quick click, it would take some nasty long URL and “goo.gl” it into something short and manageable.  The main reason URL shorteners existed, was primarily

95% of the information on the web is written language. It is only logical to say that a web designer should get good training in the main discipline of shaping written information, in other words: Typography.

Typography has one plain duty before it and that is to convey information in